Mergers & Acquisitions: Sale of Retailer to BTC

In April 2009 the Bulgarian Telecommunication Company (BTC) acquired the Bulgarian phone accessory retailer 2be.  Possessing a network more than 100 outlets throughout the country, including 26 in capital Sofia, 2be is the biggest phone accessories retail chain in Bulgaria.  The business tradition of 2be goes back 13 years when the company was initially established.

2be was already one of BTC’s main distribution channels and the acquisition doubled BTC’s network. 2be transaction is probably the biggest telecommunications deal on the Bulgarian market in this period.

Delchev & Partners acted as a sell-side advisor providing the sellers with the complete range of M&A services including inter alia complicated intellectual property and competition aspects.